This audience is one of the most affluent demographics – with a high disposable income, the leisure to take expensive holidays, and the taste for quality cars and luxury beauty brands. They are also happy to switch brands at the drop of a hat. So, what are the popular myths surrounding the over 50s on social media, and are brands doing anything to tackle them?
http://www.socialmediatoday.com/content/ten-myths-about-baby-boomers-social-media
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